Testimonials and References

Business Support - Veale Associates Ltd


We were struggling with our marketing strategy and could not find an approach that would open doors for us with our targeted audience and so we approached Wayne for help. Wayne took the time to learn about and understand our business and the target market we were trying to engage with. He supported us to formulate a campaign that removed the obstacles we were facing, pushing us outside of our comfort zone. He helped us to achieve direct contact with those companies that we have wanted to develop a business relationship with for some time.

Wayne’s knowledge of SEO has proven invaluable. He identified necessary changes to our website to optimise SEO. The changes he implemented have quickly elevated VA up the Google ranking to pages 1 and 2 so we now sit before our competitors! He did this within two weeks. Wayne completely understands the business and is always finding solutions and ideas to keep the website looking fresh and exciting in a format that is appealing to our target audience.

Wayne’s approach to efficient working methods resulted in the creation of a much needed business procedure manual to support our staff with carrying out business procedures and giving us a workable document for new staff. The document is proving invaluable and the compilation process identified that staff were not adopting the same procedure for all office-based tasks such as ordering. Staff are now using the procedure manual and its effectiveness can already be seen.

Due to the nature of our work, some staff lose their focus on the bigger picture of business development and Wayne’s ability to challenge all staff, to keep them focused on task and identifying areas of opportunity along with finding solutions that make the journey more direct is invaluable.

Wayne is like a breath of fresh air, bringing humour and diplomacy (where needed) to the team to get the job done. His 'just do it' attitude is proving invaluable.

Deborah Skeldon
Veale Associates Ltd

Business Support & Coaching - Roy, Hertfordshire

Making the move to set up on my own was really nerve-racking. Having Wayne on hand to help me is like having a business partner on standby. That alone boosted my confidence and gave me drive and determination to become a success.

Wayne didn't just tell me what I needed to do. He actually done the work I wasn't able to do to get my business off the ground. This included putting a website together overnight and creating a Google advertising campaign to actually help me get calls for the services I provide.

His work lead to me getting customers just in time for Christmas. My biggest fear was how to hold my own in meetings with corporate clients. Wayne discussed my fears and offered to attend those meetings as my business partner, giving me time to learn the ropes from him whilst also helping me win those important contracts.

Wayne is more then a coach, he actually works with you on building your business until you feel you can confidently manage those areas. When I felt out of my depth or negativity creeping in, a quick phone call to Wayne always refreshed my determination to succeed.

Roy, Hertfordshire

Credit Control & Operations Management - Risksmart Services Ltd


We employed Wayne as Credit Control Manager at Risksmart entrusting him with the sole responsibility for the cash management of the business, which has a turnover of £1.2 million pa.

Wayne had autonomous management and budgetary control of a team of credit controllers and was responsible for selection, recruitment, training and all other personnel matters.

Upon joining us he introduced a cash collection process that he designed and has continued to modify and improve. His personal performance has been fantastic and he and his team have continually achieved the performance targets set.

Wayne is urbane and able to find pragmatic solutions to a range of financial and operational business problems. He is honest, loyal, hardworking, and diligent and leads his team ‘from the front’. He is demanding of staff and other colleagues in the business.

Wayne is a strong negotiator both on the telephone and face to face and his broad based experience enables him to ‘spot opportunities’ that others may miss. He is a good process creator and a balanced people person.

Wayne has a classical credit control background coupled with sales and sales training experience and this mix of skills make him a very valuable member of the management team.

I have absolutely no hesitation in recommending Wayne for a management role as a Credit Control Manager, Operations Manager or Sales Manager.

Peter Wilson
Managing Director
Risksmart Services Ltd


Credit Control Manager testimonial from Proteam Maintenance Ltd


Wayne was contracted to manage our Credit Control between April and November 2012.

He was extremely effective in this role and dealt professionally with all of our clients having the ability to logically build the detail so that they would have no option but to resolve the debt. One particular client with a significant volume of old unpaid invoices and who was exasperating management could not resist this professional approach and paid in full.

Wayne also worked on updating our processing and data collection methods in order to streamline our operation.

Due to structural changes in the Company we were unable to retain Wayne. However always a reliable and trustworthy member of staff I would have no hesitation in employing him if the opportunity arose.

Ian Recordon

Financial Director
Proteam Maintenance Ltd

   Areas of Expertise

  • Advertising Campaigns
  • Sales and Marketing strategies
  • Website SEO advice and Solutions
  • Business Development
  • Credit Checking
  • Credit Control Training
  • Commercial Debt Recovery Services

My Mission Statement.

"My mission is to develop mutually beneficial, lasting relationships with clients, built on trust, honesty and a genuine desire to help people overcome obstacles that may be preventing them from achieving their goals."